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Challenges

  • Limited Digital Presence: The organization’s online presence was minimal, with outdated social media profiles and an underutilized website.
  • Low Participant Engagement: Existing participants were loyal but not actively engaged online, leading to missed opportunities for community building and increased participation.
  • Event Promotion: While attendance at events was steady, there was limited growth due to minimal promotional activities and outreach.

Our Approach

Sports Media Agency crafted a comprehensive marketing strategy tailored to RunThrough’s needs, focusing on digital transformation and participant engagement.

  1. Digital Overhaul:

    • Redesigned the RunThrough website to provide a modern, user-friendly experience with intuitive navigation.
    • Optimized the site for mobile devices and search engines to increase organic traffic.
    • Developed a content strategy to regularly update the blog with engaging stories, runner profiles, training tips, and event recaps.
  2. Social Media Revamp:

    • Created and implemented a social media calendar to ensure consistent, high-quality posts across all platforms.
    • Launched interactive campaigns, including polls, giveaways, and live Q&A sessions with elite runners, to boost participant interaction.
    • Utilized targeted ads to reach new audiences and drive engagement.
  3. Event Promotion and Coverage:

    • Designed eye-catching promotional materials for upcoming running events.
    • Partnered with local influencers and fitness communities to increase event visibility.
    • Provided live coverage of events, including real-time updates, live streaming, and post-event highlights.

Results

  • Increased Online Engagement: Social media followers grew by 150% within six months, with engagement rates doubling.
  • Enhanced Website Traffic: The redesigned website saw a 200% increase in monthly visitors, with a significant rise in time spent on site.
  • Successful Event Turnout: Event attendance increased by 35%, with record-breaking registrations for the season’s major races.

LConclusion

Through a strategic focus on digital transformation and participant engagement, Sports Media Agency successfully elevated RunThrough’s brand presence, setting a new standard for their marketing efforts and community interaction.

Visit Sports Media Agency to learn how we can help take your running events to the next level.

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