Challenges
- Limited Digital Presence: The organization’s online presence was minimal, with outdated social media profiles and an underutilized website.
- Low Participant Engagement: Existing participants were loyal but not actively engaged online, leading to missed opportunities for community building and increased participation.
- Event Promotion: While attendance at events was steady, there was limited growth due to minimal promotional activities and outreach.
Our Approach
Sports Media Agency crafted a comprehensive marketing strategy tailored to RunThrough’s needs, focusing on digital transformation and participant engagement.
Digital Overhaul:
- Redesigned the RunThrough website to provide a modern, user-friendly experience with intuitive navigation.
- Optimized the site for mobile devices and search engines to increase organic traffic.
- Developed a content strategy to regularly update the blog with engaging stories, runner profiles, training tips, and event recaps.
Social Media Revamp:
- Created and implemented a social media calendar to ensure consistent, high-quality posts across all platforms.
- Launched interactive campaigns, including polls, giveaways, and live Q&A sessions with elite runners, to boost participant interaction.
- Utilized targeted ads to reach new audiences and drive engagement.
Event Promotion and Coverage:
- Designed eye-catching promotional materials for upcoming running events.
- Partnered with local influencers and fitness communities to increase event visibility.
- Provided live coverage of events, including real-time updates, live streaming, and post-event highlights.
Results
- Increased Online Engagement: Social media followers grew by 150% within six months, with engagement rates doubling.
- Enhanced Website Traffic: The redesigned website saw a 200% increase in monthly visitors, with a significant rise in time spent on site.
- Successful Event Turnout: Event attendance increased by 35%, with record-breaking registrations for the season’s major races.
LConclusion
Through a strategic focus on digital transformation and participant engagement, Sports Media Agency successfully elevated RunThrough’s brand presence, setting a new standard for their marketing efforts and community interaction.
Visit Sports Media Agency to learn how we can help take your running events to the next level.